Productising Proposals.
The compound bid intelligence playbook.
By Jon Horvath and Etienne Olsina. The method RealFast is built on, written down for teams who want to run it with or without the software.
Coming 2026. Free to pre-order.
Bids are a system, and most teams run them as a scramble
Most teams treat every proposal as a one-off. They gather the same evidence and rewrite the same answers, and the lessons are lost each time. The cost compounds with every bid.
This playbook shows how to run bids as a product, with a library of proof and a feedback loop that makes every submission better than the last. Ask a bid team where last quarter's best answers live and you will usually get a shrug. The work was done and the asset was thrown away.
Pre-order it free.
Pre-orders are free. Leave an email and the book comes to you the day it is out.
If you would rather see the method running as software first, walk a live bid through RealFast.